The Monaco: Avant-garde and performance in a square format

 

Since his film debut on the wrist of Steve McQueen in Le Mans, the TAG Heuer Monaco, the mythical square watch which marked the spirit of an era and forever changed the face of the Swiss luxury watch industry, has not taken a ride.

Launched simultaneously in Geneva and New York on March 3, 1969, the Monaco was like a hurricane in the world of watchmaking. The provocative aspect of the shows, with its bright red second hand, its metallic blue dial, its curved glass and its large box cut at right angles, broke completely with the aesthetic codes of traditional watchmaking. Also innovative technology offered a perfect seal, a first for a watch square. But the revolution was mainly based in the heart of the Watch: the famous Chronomatic Calibre 11, the first self-winding chronograph with Replica Watches microrotor, so precise that it remains at the forefront of the professional chronometric instruments.
For Le Mans, Steve McQueen was inspired by his friend Jo Siffert, the famous Swiss rider who, in 1969, became the first racer to be sponsored by a watch brand, Heuer. The Heuer Monaco had been released and so impressed McQueen that he insisted on wearing in the film. The Monaco became the chronograph preferred the world of motor racing and fashion - still a first world. Its special geometry initiated the vogue of the watches 'in form '. Instantly identifiable, often copied but never equalled, "McQueen Monaco" (model 1133B) is one of the most coveted watches on the international market of the used parts. The request is far superior to the offer: he did remain more than some, all in the hands of knowledgeable collectors.

Since then, dial square Monaco ceased to embody the innovative aesthetics of TAG Heuer. Reissued in 1998 in limited edition 5 000 copies, it was completely redesigned in 2003, and equipped with a steel seven-row square link bracelet, recalling the bold geometry of the housing. The Watch has become a must for racing enthusiasts and collectors, but, against all odds, has also drilled Hollywood and the world of haute couture in establishing himself as an essential fashion accessory. The Monaco Sixty Nine and the Monaco V4 tribute.

Reinterpretations that followed were even more revolutionary...
 
Since his film debut on the wrist of Steve McQueen in Le Mans, the TAG Heuer Monaco, the mythical square watch which marked the spirit of an era and forever changed the face of the Swiss luxury watch industry, has not taken a ride.

The Monaco: Avant-garde and performance in a square format

Launched simultaneously in Geneva and New York on March 3, 1969, the Monaco was like a hurricane in the world of watchmaking. The provocative aspect of the shows, with its bright red second hand, its metallic blue dial, its curved glass and its large box cut at right angles, broke completely with the aesthetic codes of traditional watchmaking. Also innovative technology offered a perfect seal, a first for a watch square. But the revolution was mainly based in the heart of the Watch: the famous Chronomatic Calibre 11, the first self-winding chronograph with microrotor, so precise that it remains at the forefront of the professional chronometric instruments.

For Le Mans, Steve McQueen was inspired by his friend Jo Siffert, the famous Swiss rider who, in 1969, became the first racer to be sponsored by a watch brand, Heuer. The Heuer Monaco had been released and so impressed McQueen that he insisted on wearing in the film. The Monaco became the chronograph preferred the world of motor racing and fashion - still a first world. Its special geometry initiated the vogue of the watches 'in form '. Instantly identifiable, often copied but never equalled, "McQueen Monaco" (model 1133B) is one of the most coveted watches on the international market of the used parts. The request is far superior to the offer: he did remain more than some, all in the hands of knowledgeable collectors.

Since then, dial square Monaco ceased to embody the innovative aesthetics of TAG Heuer. Reissued in 1998 in limited edition 5 000 copies, it was completely redesigned in 2003, and equipped with a steel seven-row square link bracelet, recalling the bold geometry of the housing. The Watch has become a must for racing enthusiasts and collectors, but, against all odds, has also drilled Hollywood and the world of haute couture in establishing himself as an essential fashion accessory. The Monaco Sixty Nine and the Monaco V4 tribute.

 



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